🚀 Bitcoin ETFs Pull In $1.7B — BTC Breaks Above $97K

Bitcoin just witnessed another major wave of institutional demand. Over the last three days, U.S. spot Bitcoin ETFs recorded $1.7 billion in fresh inflows, pushing BTC briefly above the $97,000 mark and keeping momentum strong.

🔥 Market Overview

BTC Price: $95,295

7-Day Performance: +5.3%

Market Cap: $1.9T

ETF Inflows (Jan 13–15): $1.7B

Total ETF AUM: $128B (≈6.56% of total BTC supply)

January 14 alone set a new daily inflow record for 2026, with $843.6M in net buying — led heavily by BlackRock’s IBIT.

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🏦 What’s Driving This Surge?

1️⃣ Morgan Stanley steps in

Morgan Stanley has now filed to launch its own spot Bitcoin and Solana ETFs. This is a major shift, as the bank is moving from offering exposure through third-party products to becoming a direct issuer.

2️⃣ SEC accelerates crypto approvals

The SEC has finalized new listing rules that cut the approval time for new crypto ETFs to just 75 days, opening doors for faster launches and increased competition.

3️⃣ Institutions scaling up exposure

Endowments, sovereign wealth funds, and major investment groups are publicly increasing their allocations to BTC as a macro-reserve asset.

4️⃣ More access for retail + professionals

Large wirehouses — including Bank of America and Vanguard — are now allowing limited ETF access and even recommending up to 4% allocation in certain model portfolios.

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📊 Trading Outlook & Strategy

Bitcoin’s technicals remain solid:

RSI (14D): 62.9 — bullish but not overbought

MACD: Positive histogram, signaling continued upward momentum

20-Day EMA: Holding at $92,160 as dynamic support

Key Levels to Watch

Resistance: $98,000 → $100,000

Support: $94,500

Buy Zone: $91,000–$94,000 on healthy pullbacks

If BTC maintains support above $94.5K, a push toward six-figure territory becomes increasingly likely

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