Bitcoin continues its upward trajectory, currently trading at $96,958.59, reflecting a 3.69% gain over the past 24 hours. The total market capitalization stands at $1.935 trillion, while BTC dominance remains elevated at 58.8% of the broader crypto market. Trading volumes are robust, with $63.47 billion exchanged in the last day, highlighting sustained market participation.
Institutional appetite is a key driver of the rally. Spot Bitcoin ETFs recorded massive net inflows of $753.7 million on January 13, 2026, signaling renewed confidence from large-scale investors. Major financial players, including Morgan Stanley and Bank of America, are actively positioning in the crypto market, either through direct allocations or advisory support, further reinforcing demand.
Regulatory clarity is providing additional support. The SEC has accelerated approvals for exchange-traded products, while the draft Digital Asset Market Clarity Act promises to establish a clearer legal framework. These developments reduce uncertainty, allowing institutional capital to flow into Bitcoin with greater confidence. Coupled with cooling U.S. inflation and ongoing geopolitical tensions, BTC is increasingly viewed as a macro hedge and store-of-value asset.
Technical indicators suggest continued bullish momentum. BTC has formed an ascending triangle pattern, with key resistance in the $98,000–$100,000 zone and support at $91,350, anchored by a structural base at $85,000. The RSI stands at 65, and the MACD is bullish, indicating a favorable momentum environment. Smart money positioning remains skewed to the long side, with a long/short ratio of 4.8013 among major holders. A breakout above $94,000 could potentially propel BTC toward $104,000–$108,000, with an extended move beyond $100,000 possibly targeting $110,000–$120,000.
Campaigns like Binance’s “Ride the BTC New High” trading challenge and regional referral programs are fostering engagement while contributing to market liquidity.
Overall, Bitcoin’s rally is underpinned by a mix of strong institutional inflows, positive regulatory developments, and favorable macroeconomic conditions. The combination of technical strength and growing adoption sets the stage for potential new highs in the coming weeks.
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