🚨 CRYPTO LENDER MAKES HISTORY WITH GRAND SLAM DEAL

Nexo just scored a landmark win.

🎾 Nexo becomes the FIRST digital asset company to partner with a Tennis Grand Slam, signing a multi-year agreement with Tennis Australia, organizers of the Australian Open.$ASTER

🧠 Why this is a big deal:

• Grand Slams are among the most conservative, globally visible sports brands

• This signals rising institutional and cultural acceptance of crypto

• Crypto sponsorships are moving from niche events → top-tier global stages

$ADA 📊 What the partnership includes:

• Brand presence across Australian Open tournaments

• Fan engagement initiatives

• Integration of digital asset education and experiences

⚠️ Bigger picture:

After years of scrutiny and pullbacks in crypto marketing, this marks a confidence reset.$LINK

Traditional institutions don’t sign multi-year deals unless:

• Regulatory risk is clearer

• Counterparties are vetted

• Long-term credibility is improving

This isn’t hype spending.

It’s strategic positioning.

Crypto is quietly re-entering the mainstream —

this time through legacy institutions that don’t gamble their reputation lightly.

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LINK

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